As a business proprietor, you are aware of the critical importance of your workforce for your corporation’s prosperity. That doesn’t mean they always feel appreciated, however.
Attending organizational events and giving praises there is important, but showcasing your recognition elsewhere should not be neglected. Employee spotlights provide an avenue to publicize noteworthy staff members and to display the positive effects they have made to the organization.
Spotlighting employees isn’t only done to show appreciation and reward those who have worked hard. They are an uber-effective (and perennially underused) marketing tactic. They can make your brand more relatable, ultimately leading to an increase in sales.
It’s time to stop taking our employees for granted. Here is an idea on how to honor your staff by utilizing employee spotlights and aiding your company’s growth.
Benefits of Employee Spotlights
The main purpose of employee spotlights is to give well-deserved recognition to the great people in your organization, but that is not the only advantage.
They also make for incredibly effective marketing collateral. There’s no corporate sales message with an employee spotlight. Only genuine brand narratives that reveal what makes your business unique.
Messages like that can bring tremendous rewards, potentially leading to a dramatic revenue increase.
Boost Your Recruitment Strategy
Employee spotlights are an outstanding method to help your organization acquire the most excellent employees. The type of skill that will significantly increase your business’s sales.
Undertaking a new position is a major responsibility for anyone. Especially if the role is a high-ranking role or a top-level executive one. When job descriptions are all alike, applicants try to get as many internal details as feasible.
They have an interest in understanding what their employment experience would be like at your firm, inquiring about the people they would be collaborating with, and discovering the advantages they could anticipate.
Spotlighting employees can give potential candidates an insight into what life would be like at your organization, which can be the element that makes them choose your company. If you are in the process of hiring, you can create advertisements for job openings that feature current employees.
Foster Meaningful Connections Between Employees
One of the best strategies for developing strong relationships between your workers is to feature articles and interviews that highlight the unique accomplishments and qualities of individual staff members.
Employee pictures can be especially valued in significant business organizations where it is difficult for workers to become acquainted with individuals from separate divisions.
They remove obstacles and divides that keep departments apart and provide a useful way for personnel to open up communication between teams. This can increase productivity, communication, and your bottom line.
Increase Engagement and Reach on Social Media
Incredibly high levels of engagement are usually seen when firms post worker spotlights on social media. People who work, their acquaintances, and relatives enjoy broadcasting posts about the people they are familiar with. While promotional material created by businesses might only get a few shares, this type of social media interaction can significantly change a situation.
Each remark, liking, and sharing of content will make your organization visible to a far greater audience. That could generate fresh applicants and possibly even fresh customers. Prospective customers have a positive outlook when it comes to doing business with a company whose employees are involved, linked, and joyful.
Win Over Potential Clients
Highlighting staff members can be an excellent method of appealing to potential customers. When it is difficult to differentiate between firms due to similar costs or past accomplishments, the ultimate decision may be based on who the customer believes will be more pleasurable to cooperate with.
Consider which business you would opt to collaborate with: a nameless entity that does not have a personnel page on its website, or one that celebrates every single worker and goes above and beyond to feature them?
Improve Your Company’s Reputation
Nowadays it is effortless to uncover damaging information about firms thanks to websites like Glassdoor and job evaluation sites. Employee highlights provide an opportunity to enhance your business’s reputation.
The effort and resources devoted to establishing employee features demonstrate that your firm values its workers. The material discussed in each spotlight can strengthen your status even more.
What employees communicate can show that your business is dedicated to providing an exciting and demanding work atmosphere. This expresses to potential new hires that the organizational environment is excellent, and nothing is being kept secret.
Existing Client Relationships is Strengthened
Employee spotlights are surely beneficial for attracting new customers. They could also assist you in fortifying your current customer associations. When you feature staff members in your newsletter and offer presentations to your clients , it gives them an opportunity to engage with your brand again and reinforce their choice to do business with you.
They could take a look at the services that the top performing staff offer or learn more about your business’s atmosphere. Due to a point of emphasis you brought up, you could potentially gain more business.
A employee spotlight template is an excellent way to help build connections between employees in an organization. They help to break down walls between teams and staff. When departments are more closely associated with each other, it leads to greater engagement and more meaningful collaboration.
When those who are already customers and those considering becoming customers view posts on social media that show teams that are content and enthusiastic, it sends a signal that the company has an exceptional working environment.
A template intended to highlight the employees of a company may be an extremely effective method of increasing sales. Since there are plenty of untrustworthy companies, it is advisable to examine a business’s resources and documents.
When individuals observe substantial text on a corporation’s About Us page, particularly if it parallels their LinkedIn profile, it fosters trust. Showing employee spotlights could create a feeling of confidence in the firm and its goods or services for those who take a lot of time considering their purchases. If you conclude that there isn’t a spark between the two of you, it’s best to finish the relationship before either party invests too much time and effort.
How Do You Write an Employee Spotlight?
1. Showcase the appropriate person for the job
It is important to feature a selection of personnel from the organization who have unique characteristics and personalities, rather than just the gifted “star” staff members widely acknowledged by the company.
Concentrate on helping workers acquaint with each other, no matter it’s introducing someone to other sectors, publicly displaying a recently advanced supervisor, showing somebody who displays the firm’s positive working atmosphere, or simply celebrating a terrific colleague whose work might otherwise go undetected.
This is a great chance to show off potential new hires.
2. Decide on a format
Try out different approaches to showcasing your staff members to determine which one is the best fit for your business.
Some firms prefer to put out FAQs in a business newsletter, while others make public blog posts that can be viewed by both staff and clients.
We have discovered that using video or audio recordings has been quite successful since they are easy to consume and can make the article have more charm.
A key consideration when choosing a format is how engaged employees are. It is desired that your personnel take a look at the spotlight and establish bonds with one another.
Employee profiles showing the faces of those active in a large organization or those telecommuting are a fine way for coworkers to familiarize themselves with one another, strike up a chat, and assist in promoting a better team environment.
3. Conduct an interview with the candidate
Opting to interview someone in person is the superior choice, whether you choose to record the conversation with your cellphone or take notes.
You will acquire more individual reactions and be able to analyze the topic in greater detail. Provide your questions in advance so the worker has the opportunity to get ready, however be prepared to explore the topic even more.
4. Make it a visual experience
Pictures and video are far more captivating than a standard written interview. Ask for some pictures for your employee spotlight highlights.
It is possible to include a video of your employee doing their work if you desire when sharing the spotlight interview. This could be achieved by combining what they provide with what you captured while they are at the job.
5. Describe your employee’s professional path
It could be useful for potential applicants to find out how current employees got their jobs when they are contemplating whether or not to submit an application to your company.
Prospective employees of UI Path can have an in-depth conversation with existing staff about what it was like before joining the organization and why they chose to accept the role. The articles also offer contenders advice on how to be ready for their particular recruitment process.
Ensure that you advertise whatever type of worker feature you create — it could be one or multiple — on your job opportunities page, media network, and employment platforms in order to figure out what appeals to your eventual candidates.
Some businesses maintain an Instagram account entirely for presenting their work environment and shining a spotlight on their employees. Each post’s employee background, duties, and job responsibilities are listed in the records.
Instagram is perfect for writing longer captions, as you are limited to a maximum of 2,200 characters. But another great platform to promote employees is LinkedIn.
This social platform aimed at B2B (business-to-business) users is the ideal spot to show off the hard work of yourself and your coworkers. Broadcast your personnel profiles through your LinkedIn circle in order to boost your corporation and simultaneously flaunt job gratifaction to potential applicants.
What Questions Should You Ask Your Employee for a Spotlight?
Coming up with questions for an employee spotlight can be a difficult task if you have no prior experience. Don’t fret, we have some planned for you.
If you have selected an employee to feature, you can ask them queries concerning either their personal or professional lives to emphasize them in the staff spot.
Here are some employee spotlight questions for you to use:
- How would you describe working for our company in a few words?
- What is the best cheesy conversation starter you’ve heard at the office?
- What do you like to do in your own time?
- What is the best advice you would give to someone just starting out at the company?
- How many different departments can you name inside the company?
- Who is the hardest-working member of your team?
- If you could add anything to the office, what would it be?
- How would you describe your desk?
- What has been your favorite holiday destination so far?
- What’s 1 tv show you recommend for everyone to watch?
Questions spotlighting employees can be used to bring attention to whatever you want to emphasize inside or outside of the organization.
Within the company, you might like to have staff members in the spotlight to express admiration for the team or to illustrate on the outside that the staff is pleased and involved in their work.
Where to Post Employee Spotlights
Post your employee spotlights anywhere and everywhere. Your brand blog is a great starting place. Construct a post for each employee accentuation and keep a devoted segment on your blog where perusers can without much of a stretch look through past spotlights.
Promote your blog posts on social media and include a link to them. Utilizing platforms such as Facebook, LinkedIn and Twitter is a great approach to enormously expand the reach of your spotlights.
Don’t be scared to include short video clips or exact quotes from the profiles you highlight when posting. You can give employees some recognition by having them manage your social media accounts for 24 hours.
Make sure to include all new developments in the company newsletter. We have gone over the advantage of exhibiting potential and existing customers your features, and this is an incredible method to ensure everybody is aware of them.
It would be a good idea to put your employee spotlight video on YouTube as well. YouTube is an excellent platform on which to host videos, and these videos typically can be widely shared, ultimately leading to more visibility on the website.
Don’t overlook circulating employee spotlights within the business’s intranet or real-time messaging service. Highlighting workers can be very effective in improving employee satisfaction and aiding employees in becoming more familiar with their colleagues.
What to Do After Publishing Employee Spotlights
Once you have accomplished the initial worker recognizes, take the time to obtain opinion from both your employees and your followers. Inquire them concerning the elements of the interviews they appreciated, any elements they didn’t like, and anything that was absent from the interview. You can even ask who should be highlighted next.
Equipped with this data, you are able to upgrade your next sequence of worker spotlights. Collect more feedback after and then optimize them again. Whatever you do, don’t stop creating them. If you create additional opportunities to bring attention to your company, you will increase the chances of success for your business.
It won’t take very long before the practice of featuring employees in a positive light becomes established in your company’s environment. You’ll wonder how you ever did without them.
Conclusion
It would not be too much to assert that staff spotlights can hugely benefit your organization. You can use them to:
- attract better talent
- improve employee morale
- expand your reach
- win new clients
- build stronger relationships with existing clients
- improve your company’s reputation
It’s not hard to create them, either. A short Q&A or video is all that is necessary for you to initiate the process of enhancing your organization’s culture as well as enlarging your sales. What’s stopping you from getting started today?
